Leading beauty innovation since the 1960s.
The Beauty Collective designs, develops, and distributes high-performing beauty and personal care brands across New Zealand and beyond.
From pharmacy shelves to global retail partners, we create and curate ranges that are playful, energetic, and effective — brands consumers love, and retailers trust to deliver results.
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Mae
Functionality meets style and great styling starts with your hair.
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Studio Hue by Simply Essential
Achieve effortless glamour in minutes with meticulously crafted press-on nails.
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Tender Love + Carry
Founded on the idea of creating a cosmetic bag worthy of sitting on any vanity.
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Skinnies
Sustainably made sunscreen using zero water, rubs in clear and adapts to all skin tones.
Let’s work together.
From concept to consumer, The Beauty Collective delivers end-to-end brand and product development. Since 2001, we’ve combined creative thinking with manufacturing expertise and retail insight to bring beauty brands to life.
Our meticulous attention to detail ensures quality at every stage — from concept and design through to production and final delivery.
With deep retail experience and strong supplier relationships, we balance innovation, cost efficiency, and shelf impact to create products that resonate with consumers and perform in the market.
Studio Hue by
Simply Essential.
Achieve effortless glamour in minutes with STUDIO HUE’S meticulously crafted press-on nails. Made from high-quality materials and the latest technology, STUDIO HUE BY SIMPLY ESSENTIAL offers the perfect solution for a quick glamour boost that’s affordable, non-damaging and re-usable.
Change your look as often as you like in no time at all.